Elizabeth Campbell

Chief Executive Officer

Elizabeth Campbell is the Founder and CEO of myOrthos.  Previously, she was a healthcare investor and operator, having held investment roles at LLR Partners and SV Health Investors, where she focused on growth equity and venture capital investments in healthcare services and technology companies.


Prior to investing, she was Vice President of Business Development at AG Mednet, a healthcare technology company enabling electronic transport of diagnostic images in clinical care and in clinical trials. Earlier in her career, Elizabeth worked as an Associate for the Boston Consulting Group. 


She earned an M.B.A. with honors from the Wharton School at the University of Pennsylvania, where she has since taught a course in Healthcare Finance, and a B.S. in Commerce from the University of Virginia, where she graduated with honors. Elizabeth lives in Boston, MA with her husband, two boys and a goldendoodle.

Kristy Barker

Vice President of Marketing

Kristy Barker is an experienced marketing leader with a background in digital and healthcare marketing. Her career includes nonprofit, agency and in-house roles where she successfully led multi-channel marketing efforts to deliver meaningful results for the business. She believes in combining the power of marketing and technology to create better patient experiences and clinical outcomes.

Most recently, she served as Director of Marketing for Benevis Dental Practice Services, where she was responsible for driving patient growth and retention for 130+ dental offices, covering more than 30 unique brands. In this role, she led strategy and execution for all facets of the marketing program including online, branding, CRM and public relations.


Kristy earned both an M.B.A. and a B.S. degree from the Georgia Institute of Technology. An Atlanta native, she currently lives there with her husband and their dog. She enjoys traveling, reading and staying involved in her local community.

Vlade Dimovski

Vice President of Information Technology

Vlade Dimovski is a senior IT professional with over 20 years experience in many industries including automotive, distribution, and most recently, in dental and orthodontic healthcare. 

During the last 5 years, he has worked exclusively with organizations in high growth phases. Over this time, he has been the lead catalyst in implementing critical business and operational processes using leading edge technology, including comprehensive cyber security initiatives, full scale procurement and distribution platforms supporting supply chain networks.


Vlade demonstrates a keen eye for efficiency and maintaining the cost structures and flexible IT infrastructure necessary for adapting to the ever changing business landscapes.  Being an early adopter of cloud technology, he is always prepared to take on the next innovation that will bring value to organizations. 


He grew up in the Toronto area and has remained there through university, earning his Master Degree. Vlade now lives just outside of Toronto with his wife and two daughters.

Betsy Mulvey

Vice President of Human Resources

Betsy is a Human Resources leader with progressive experience in diverse businesses including financial services, publishing, technology, healthcare and insurance.   Her career has transcended multiple mergers and organizational transformations, each affording Betsy the opportunity to expand her experience, and grow personally and professionally.  Betsy is passionate about balancing the strategic initiates of an organization while building a culture where employees can develop, thrive and contribute to the company’s success.

Before she was a Human Resources consultant in the Healthcare and Insurance industry, Betsy was Director of Human Resources at Metro Credit Union.   She partnered with business leaders in the Wealth Division at Citizens Bank, managed a team through the Sovereign Bank, Santander merger and lead HR activities at Houghton Mifflin Publishing.  For ten years, Betsy has been a mentor to junior and mid-level Latino professionals, through her involvement in Conexion.

Betsy lives in Milton, MA, with her husband and enjoys spending time with her two adult daughters when they are in town.  She enjoys traveling, yoga, music and movies.

Alex Pirrotta

Vice President of Finance

Alex Pirrotta is an experienced finance leader that has spent that last 10 years with high growth technology companies. His focus has been on finance operations with an eye toward repeatable, scalable processes required in high growth environments.

Most recently, Alex served as Controller at Toast, an all-in-one point of sale and financial services provider for the restaurant industry. At Toast, he constructed and led the accounting team during a period of hyper growth. Prior to Toast, Alex was responsible for building the accounting and finance function for iZotope, a developer of software and technology for the music industry. 

Alex is a graduate from the University of Massachusetts and holds an MBA from Northeastern University's D'Amore-McKim School of Business. Alex serves on the advisory board of the Controller Collective, a community of industry professionals leading the charge in elevating the finance function. 

Alex lives in the Boston area with his wife, daughter, and English Bulldog. He enjoys spending time with his family, trying new restaurants, and golfing.

Tyler Russell

Vice President of Business Development

Tyler has dedicated his professional career to serving the dental industry, working with clients from Savannah, Georgia to as far north as Presque Isle, Maine.  Tyler has significant credit, cash-flow, and financial services training and education received at the General Electric Capital Corporation and the Jack Welch Training Facility located in Crotonville, NY.  Tyler has worked with hundreds of providers and has significant experience in dentistry providing solutions to every segment in the life cycle of a dentist; new owners (start-up or practice acquisition), growth phase (investment, relocation, acquisition of commercial real estate), as well as maintenance/transition phase (strategic retirement planning and brokerage).  

Tyler joins myOrthos with five years of experience in dental practice brokerage.  Prior to joining myOrthos, Tyler was a top producing Henry Schein Practice Transitions broker where he was responsible for over 120 successful practice brokerage opportunities and consulted with over 50 practices each year.   Previously, Tyler worked as a Regional Sales Manager at GE Healthcare’s Dental Division, Branch Manager at Patterson Dental Company, Regional Sales Manager at Wells Fargo Practice Finance, and Practice Transition Sales Consultant at Henry Schein Profressional Practice Transitions.

Tyler Russell graduated from Wake Forest University located in Winston-Salem, NC. Tyler lives in Newburyport, MA with his wife, two girls and their golden retriever.  Tyler is a sports enthusiast.  During the winter months he can be found skiing (chasing) his daughters down the slopes throughout Vermont and Maine.  During the summer months he can be found running the streets around town and the beach as he prepares for another fall road race.            

Margel DiMaggio

Director of Human Resources

Margel DiMaggio has been a project manager in various realms of healthcare for her entire career, having managed enterprise-level technology overhauls as well as small business transformation.  Most recently, Margel managed the technology implementation and subsequent operational process update at LogistiCare for both state Medicaid and national Medicare programs. 


Prior to LogistiCare, Margel worked with hundreds of small medical practices to leverage state-of-the-art EMR, RCM, and PM technology.  Margel is passionate about working with independent providers to ensure their success and the satisfaction of both their staff and patients.  With a background in counseling and psychology, Margel brings a deep understanding of the effort and nuance required to successfully implement change across all levels of a business.


Margel is a Massachusetts native and graduated from Boston University with a BA in Psychology.  She currently lives in Boston, MA and enjoys competing against herself in all varieties of athletic endeavors, from marathons to CrossFit, skiing to hiking, and tries to balance it all with a healthy dose of yoga.


Casey Lonabocker

Director of Operational Transformation

Casey Lonabocker is an experienced operational and strategic project lead with a demonstrated history of working in healthcare. Most recently, Casey worked at Mass General Brigham (formerly Partners Healthcare) helping to drive the cross-functional strategy and operations of an enterprise wide digital health program.


Casey has been behind the scenes in healthcare her entire career, working to innovate and make providers day-to-day easier, more efficient and more enjoyable. She is passionate about working with various stakeholders to identify opportunities for improvement and is excited about condensing high-level problems into actionable solutions.


Casey is a Massachusetts native and graduated from Loyola University in Maryland with a degree in Global Studies, Business and Economics. She currently lives in Boston with her fiancé and shepherd/husky puppy. Casey enjoys spending time outside, exploring new restaurants with friends and planning for the next adventure.

Josh Jacobson

Manager of Strategic Finance

Josh Jacobson is an experienced banking professional with a history of serving middle market companies across the healthcare sector. Josh was previously a Senior Analyst in the Debt Capital Markets group at Citizens Financial Group, where he supported corporate and private equity-backed issuers to execute leveraged buyouts, M&A, and other opportunistic transactions through syndicated debt financings across the bank and institutional loan markets. As an integral deal team member, he was responsible for conducting the due diligence, drafting marketing materials and projection models, and working alongside issuers' management teams through the entirety of the deal process to ensure successful executions.

A Massachusetts native, Josh graduated from Boston University's Questrom School of Business with a dual concentration in Finance and Strategy & Innovation. He currently lives in Boston, MA, where he enjoys exploring the restaurant scene, running, and following all things Patriots.