Meet The Team


Tyler has dedicated his professional career to serving the dental industry, working with clients from Savannah, Georgia to as far north as Presque Isle, Maine.  Tyler has significant credit, cash-flow, and financial services training and education received at the General Electric Capital Corporation and the Jack Welch Training Facility located in Crotonville, NY.  Tyler has worked with hundreds of providers and has significant experience in dentistry providing solutions to every segment in the life cycle of a dentist; new owners (start-up or practice acquisition), growth phase (investment, relocation, acquisition of commercial real estate), as well as maintenance/transition phase (strategic retirement planning and brokerage).  

Tyler joins myOrthos with five years of experience in dental practice brokerage.  Prior to joining myOrthos, Tyler was a top producing Henry Schein Practice Transitions broker where he was responsible for over 120 successful practice brokerage opportunities and consulted with over 50 practices each year.   Previously, Tyler worked as a Regional Sales Manager at GE Healthcare’s Dental Division, Branch Manager at Patterson Dental Company, Regional Sales Manager at Wells Fargo Practice Finance, and Practice Transition Sales Consultant at Henry Schein Profressional Practice Transitions.

Tyler Russell graduated from Wake Forest University located in Winston-Salem, NC. Tyler lives in Newburyport, MA with his wife, two girls and their golden retriever.  Tyler is a sports enthusiast.  During the winter months he can be found skiing (chasing) his daughters down the slopes throughout Vermont and Maine.  During the summer months he can be found running the streets around town and the beach as he prepares for another fall road race.      

Co-Founder & SVP

Tyler Russell

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Shinto is a transformational leader driven by passion and purpose, with vast experience developing organizational vision and executing the strategy.  His passion for creating a healthy company culture, keeps him focused on an organization’s biggest asset: its people.   As a people leader, he believes in enabling and empowering others to reach their full potential. 


Shinto spent over a decade in the optical industry and held various senior leadership roles within sales, operations, and people development.  Before joining myOrthos, Shinto served as the Vice President of Store and Retail Operations for over 700 locations at Visionworks of America. His expertise includes turnaround strategy, new market entry, change management, and development of operating structures.


Shinto is currently pursuing his M.B.A. at the S.C Johnson Graduate School of Management at Cornell University.  He enjoys the outdoors with his family, traveling, and experiencing new cultures and cuisines. He lives in Houston, Texas with his partner and two energetic Labradoodles.

Chief Operating Officer

Shinto Chakuncal

Elizabeth Campbell is the Founder and CEO of myOrthos.  Previously, she was a healthcare investor and operator, having held investment roles at LLR Partners and SV Health Investors, where she focused on growth equity and venture capital investments in healthcare services and technology companies.


Prior to investing, she was Vice President of Business Development at AG Mednet, a healthcare technology company enabling electronic transport of diagnostic images in clinical care and in clinical trials. Earlier in her career, Elizabeth worked as an Associate for the Boston Consulting Group. 


She earned an M.B.A. with honors from the Wharton School at the University of Pennsylvania, where she has since taught a course in Healthcare Finance, and a B.S. in Commerce from the University of Virginia, where she graduated with honors. Elizabeth lives in Boston, MA with her husband, two boys and a goldendoodle.


Co-Founder & CEO

Elizabeth Campbell


Vlade Dimovski is a senior IT professional with over 20 years experience in many industries including automotive, distribution, and most recently, in dental and orthodontic healthcare. 

During the last 5 years, he has worked exclusively with organizations in high growth phases. Over this time, he has been the lead catalyst in implementing critical business and operational processes using leading edge technology, including comprehensive cyber security initiatives, full scale procurement and distribution platforms supporting supply chain networks.


Vlade demonstrates a keen eye for efficiency and maintaining the cost structures and flexible IT infrastructure necessary for adapting to the ever changing business landscapes.  Being an early adopter of cloud technology, he is always prepared to take on the next innovation that will bring value to organizations. 


He grew up in the Toronto area and has remained there through university, earning his Master Degree. Vlade now lives just outside of Toronto with his wife and two daughters.

VP of Information Technology

Vlade Dimovski

Information Technology


VP of Marketing

Kristy Barker

Kristy Barker is an experienced marketing leader with a background in digital and healthcare marketing. Her career includes nonprofit, agency and in-house roles where she successfully led multi-channel marketing efforts to deliver meaningful results for the business. She believes in combining the power of marketing and technology to create better patient experiences and clinical outcomes.

Most recently, she served as Director of Marketing for Benevis Dental Practice Services, where she was responsible for driving patient growth and retention for 130+ dental offices, covering more than 30 unique brands. In this role, she led strategy and execution for all facets of the marketing program including online, branding, CRM and public relations.


Kristy earned both an M.B.A. and a B.S. degree from the Georgia Institute of Technology. An Atlanta native, she currently lives there with her husband and their dog. She enjoys traveling, reading and staying involved in her local community.



Alex Pirrotta is an experienced finance leader that has spent that last 10 years with high growth technology companies. His focus has been on finance operations with an eye toward repeatable, scalable processes required in high growth environments. Most recently, Alex served as Controller at Toast, an all-in-one point of sale and financial services provider for the restaurant industry. At Toast, he constructed and led the accounting team during a period of hyper growth. Prior to Toast, Alex was responsible for building the accounting and finance function for iZotope, a developer of software and technology for the music industry. 

Alex is a graduate from the University of Massachusetts and holds an MBA from Northeastern University's D'Amore-McKim School of Business. Alex serves on the advisory board of the Controller Collective, a community of industry professionals leading the charge in elevating the finance function. 

Alex lives in the Boston area with his wife, daughter, and English Bulldog. He enjoys spending time with his family, trying new restaurants, and golfing.

SVP of Finance

Alex Pirrotta



Heidi Mitchell is an experienced contact center designer focused on optimizing communication strategies to maximize both the employee and customer experience. Her career has been focused on the hospitality industry, where she led and transformed team cultures while simultaneously driving customer engagement and achieving revenue targets via a multi-channel contact center.    


Heidi earned her B.A. degree in Speech Communication from Shippensburg University of Pennsylvania and her M.B.A. from Florida International University.  She also participated in the Semester At Sea program via The University of Pittsburgh, where she immersed herself in the cultures and daily lives of countries she visited.  That one summer changed her perspective of the world and solidified her love for travel and adventure.  She currently lives in South Florida with her husband, 3 growing children and their yorkie, Rocky!  

Senior Director of Patient Experience Center

Heidi Mitchell



Casey Lonabocker is an experienced operational and strategic project lead with a demonstrated history of working in healthcare. Most recently, Casey worked at Mass General Brigham (formerly Partners Healthcare) helping to drive the cross-functional strategy and operations of an enterprise wide digital health program.


Casey has been behind the scenes in healthcare her entire career, working to innovate and make providers day-to-day easier, more efficient and more enjoyable. She is passionate about working with various stakeholders to identify opportunities for improvement and is excited about condensing high-level problems into actionable solutions.


Casey is a Massachusetts native and graduated from Loyola University in Maryland with a degree in Global Studies, Business and Economics. She currently lives in Boston with her fiancé and shepherd/husky puppy. Casey enjoys spending time outside, exploring new restaurants with friends and planning for the next adventure.

Senior Director of Transformation
& Integration

Casey Lonabocker



Will Haskell has spent the last 17 years in healthcare, developing both family-run local practices, to large, nationally recognized brands in the outpatient physical therapy space. Will began his career as a Division 1 scholarship athlete at UMass Amherst, before transferring to the University at Albany in 2001. In 2004, Will relocated to Chicago to begin a successful career in sports medicine, working with professional sports organizations such as the Chicago Sky, Chicago Bears, Chicago Fire, and the Chicago Steel (USHL). Will also founded BW Consultants, a group specializing in consulting and sports medicine placement for professional athletes, which he sold in 2021.  


Will developed his healthcare experience from the ground up, learning operations, finance, marketing, and business development from the leading physical therapy companies in the U.S., at a time when many in the space were transitioning to Private Equity. Will's ability to generate results speaks for itself, having achieved rocketship growth for Chicagoland physical therapy providers, despite the region being the most competitive and saturated market in the U.S. Will's unique experience, combined with his athlete-mindset and diverse educational background, is why MyOrthos drafted him to lead the growth of our Midwest Region. 


Will is based in Oak Brook, IL with his wife, Ashley, and his 3 sons. Originally from Saratoga Springs, NY, Will enjoys horse racing, he's a New England Sports fan, and an avid golfer. When he's not playing sports with his kids, he's dominating them at video games. In his free time, Will donates his time and expertise to local youth sports organizations. 

VP of Business Development: Midwest

William Haskell

Business Development

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VP of Business Development

Matt Sutton

Matthew Sutton is a seasoned professional in the dental industry with a nationwide network of practice professionals, COIs, real estate professionals, investment advisors, brokers, attorneys, and CPAs. Over the course of his 20-year career, he has held prestigious positions with Henry Schein Professional Practice Transitions, Wells Fargo Practice Finance, and Bank of America Practice Solutions. Matthew’s experience from both the buying & selling sides of practice transition affords him a unique perspective invaluable to our business. His extensive background in consulting from start-up through ownership transition and retirement provides a solid foundational understanding that resonates with our clients.

Pre-Covid, he was a regular guest speaker for the American Dental Association, as well as other notable organizations in the healthcare sector. Matthew holds a Business degree from Kent State University, as well as a commercial real estate license.


Matt is based in Atlanta, GA with his wife, Ashley, and 2-year-old son. He’s a self-professed foodie and loves good red wine with homemade pasta on the weekends. Matt also enjoys reading and is always seeking out new titles, so don’t be a stranger and send your recommendations his way!

Business Development


VP of Human Resources

Betsy Mulvey

Betsy is a Human Resources leader with progressive experience in diverse businesses including financial services, publishing, technology, healthcare and insurance.   Her career has transcended multiple mergers and organizational transformations, each affording Betsy the opportunity to expand her experience, and grow personally and professionally.  Betsy is passionate about balancing the strategic initiates of an organization while building a culture where employees can develop, thrive and contribute to the company’s success.

Before she was a Human Resources consultant in the Healthcare and Insurance industry, Betsy was Director of Human Resources at Metro Credit Union. She partnered with business leaders in the Wealth Division at Citizens Bank, managed a team through the Sovereign Bank, Santander merger and lead HR activities at Houghton Mifflin Publishing.  For ten years, Betsy has been a mentor to junior and mid-level Latino professionals, through her involvement in Conexion.

Betsy lives in Milton, MA, with her husband and enjoys spending time with her two adult daughters when they are in town.  She enjoys traveling, yoga, music and movies.

Human Resources


Coming Soon

Manager of Integration

Drea Decker



Coming Soon

Senior Account Manager

Dianna Cheverie



Regional Director of Operations

Lily Bradford

Coming Soon


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Marketing Associate

Brandi George



Jenny is an experienced people and operations leader. She has had the opportunity to serve in leadership roles across diverse industries including banking, insurance and investments, early childhood education, and optics. Jenny has dedicated her career to developing and empowering people, optimizing operations, and delivering the best possible client experiences. She is passionate about helping people achieve their personal best.

Most recently, Jenny worked at MyEyeDr leading teams in Wisconsin and Illinois. Before that, she was responsible for the learning and development, workforce management, and in-force operations teams at Thrivent Financial. Jenny has expertise in building teams and establishing operations from Fortune 300 to start-up organizations.


Jenny and her husband live in the Green Bay, WI area, and have four children. They enjoy watching their children play multiple sports all year long and live by the motto they believe in, “play for the name on the front of your jersey, rather than the back.”

Regional Director of Operations

Jenny Eberhardt



Margel DiMaggio has been a project manager in various realms of healthcare for her entire career, having managed enterprise-level technology overhauls as well as small business transformation.  Most recently, Margel managed the technology implementation and subsequent operational process update at LogistiCare for both state Medicaid and national Medicare programs. 


Prior to LogistiCare, Margel worked with hundreds of small medical practices to leverage state-of-the-art EMR, RCM, and PM technology.  Margel is passionate about working with independent providers to ensure their success and the satisfaction of both their staff and patients.  With a background in counseling and psychology, Margel brings a deep understanding of the effort and nuance required to successfully implement change across all levels of a business.


Margel is a Massachusetts native and graduated from Boston University with a BA in Psychology.  She currently lives in Boston, MA and enjoys competing against herself in all varieties of athletic endeavors, from marathons to CrossFit, skiing to hiking, and tries to balance it all with a healthy dose of yoga.

Director of Human Resources

Margel DiMaggio

Human Resources


Coming Soon

Manager of Digital Marketing

Kari Kennedy



Josh Jacobson is an experienced banking professional with a history of serving middle market companies across the healthcare sector. 


Josh was previously a Senior Analyst in the Debt Capital Markets group at Citizens Financial Group, where he supported corporate and private equity-backed issuers to execute leveraged buyouts, M&A, and other opportunistic transactions through syndicated debt financings across the bank and institutional loan markets. As an integral deal team member, he was responsible for conducting the due diligence, drafting marketing materials and projection models, and working alongside issuers' management teams through the entirety of the deal process to ensure successful executions.


A Massachusetts native, Josh graduated from Boston University's Questrom School of Business with a dual concentration in Finance and Strategy & Innovation. He currently lives in Boston, MA, where he enjoys exploring the restaurant scene, running, and following all things Patriots.

Senior Manager of Strategic Finance

Josh Jacobson



Talent Acquisition Manager

Joe Huliston

Coming Soon

Human Resources

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Coming Soon

Regional Director of Operations

Erika Reusing



Coming Soon

Regional Director of Operations

Meredith McGonagle



Talent Acquisition Specialist

Natalie Massey

Coming Soon

Human Resources


Coming Soon

Director of Provider Relations & Recruitment

John Studley

Business Development


Coming Soon

Director of Patient Experience & Development

Helen Sheldon



Assistant Accounting Manager

Dwayne Rogers

Coming Soon



Business Development Analyst

Adrien Viani

Coming Soon

Information Technology


Director of Revenue Cycle Management

Valery Veglia

Coming Soon